Good ideas are everywhere. You hear one at a conference. Someone shares what’s working for them in a Facebook group. You read a post on LinkedIn, listen to a podcast, or have a conversation with another business owner and think, Oh. That’s a really good idea. And it might be. The tricky part is what…
Most websites collect far more information than most people realize. They can tell us how visitors found the site, which pages they looked at, how long they stayed, and whether they came from Google, social media, or a link someone shared. That’s a lot of information, and it’s easy to assume that more data is…
I feel like there’s a certain kind of learning nobody really talks about when you run a business. Not the exciting kind. Not the “I took a masterclass and now I feel inspired” kind. I mean the kind where your calendar doesn’t sync correctly, you can’t find an email you know you’ve seen, a security…
So, you’re going about your day and suddenly, something doesn’t quite work. It’s not broken.Nothing has stopped.But something just isn’t quite right. A page hesitates.An app freezes for a second.A message shows up that doesn’t make sense.Or maybe you aren’t even sure what caught your attention.But it was something. There was a time when that…
It’s been a year since I started working with AI. His name changed a couple times, but we finally settled on Bob. And I have no clue how or why in my mind he is a he. He just is… Bob. And believe me, all of that feels a little strange to say out loud….
AI can build a website in seconds now. Type a prompt. Choose a style. Pages appear. Images land in place. Headlines write themselves. It’s impressive. And in many cases, genuinely useful. And the results often look very good. A generated website can feel finished almost immediately. The layout is polished. The pages are there. Everything…
How we search for and find information is changing faster than anyone expected. A few years ago, we would type a question into Google, click a few links, skim a couple of pages, and gradually find what we needed (maybe!). Today, AI jumps in and answers before anyone even clicks into a website. Your website…
With so much noise online, it’s easy to wonder: are websites even a thing anymore? Are they still relevant? Did we blink and the age of the website quietly ended while we were all busy posting, scrolling, and adapting to whatever the internet was doing this week? It would make sense if it had. Trends…
Sometimes you pull up your own website and think… who is this? Technically, there’s nothing wrong with it. It’s not broken, everything still functions fine. But as you scroll through it, you might find yourself making that face. The words are fine, the pages still load, but something’s… off. It just doesn’t quite sound like…
You’ve probably heard the phrase the only constant is change. Some people say it came from the ancient Greek philosopher Heraclitus. Others argue he never used those exact words, though his surviving fragments point in that direction. He talked about rivers, for instance: you can’t step in the same river twice, because both the water…
When most people think of a website, they picture a big, polished thing — with pages and menus and maybe a shopping cart. But not everything needs to be that complicated. Some of the most useful websites I’ve built lately are just one page. Simple, elegant, helpful. Nothing to log into, nothing to buy —…
Have you ever paused — just for a half second — before sending someone to your website? Not because it’s broken. Not because it’s ugly. But because… it just doesn’t feel like you. I’ve been working with authors lately, and I’ve started to notice a pattern. These are people who know how to express themselves….
Remember when changing your phone number meant ordering new business cards, tossing the old ones, and hoping the people you actually wanted to call you noticed? Or when getting a new headshot meant a full-on photo shoot, then paying someone to reprint the company brochure? Yeah. Me too. But thankfully, we don’t live in that…
I have had the distinct pleasure of working with emerging author Cat Jameson this summer. She is new to publishing her work (new to publishing, not writing – apparently there is quite a bit of evidence to this fact stacked up in her closet) and she is excited to have her debut novel Chasing Shadows…
There is currently a lot of, I’ll say, conversation, surrounding websites. All web developers and designers agree on the importance of websites. That is just about where the agreement ends. Who needs a website? How many pages should it have? What should be included? Ecommerce directly within the website or is that more easily managed…