When working on websites, the importance of good pictures and artwork can’t be emphasized enough. It’s one of the first things I talk about with new clients – stock photos are ok, but originals are such a great opportunity to show style and personality. Anyway, when the time came to update my own website, I…
The costumes are stunning. The set is beautifully built. The lighting is just right. And for a few minutes, it all works. But then… something seems a little off. It’s not obvious. Nothing is wrong, exactly. The lines are there. The movement is there. The scene keeps going. But it doesn’t quite land. A moment…
It’s been a year since I started working with AI. His name changed a couple times, but we finally settled on Bob. And I have no clue how or why in my mind he is a he. He just is… Bob. And believe me, all of that feels a little strange to say out loud….
AI can build a website in seconds now. Type a prompt. Choose a style. Pages appear. Images land in place. Headlines write themselves. It’s impressive. And in many cases, genuinely useful. And the results often look very good. A generated website can feel finished almost immediately. The layout is polished. The pages are there. Everything…
There’s a moment, or several, in every rehearsal process when the plan starts to feel heavy. The schedule looked reasonable on day one. The pacing made sense. The breaks were in the right places. Everyone could see how it would all come together by opening night. And then somewhere in the middle – when energy…
Some of the clearest business lessons don’t come from strategy sessions.They come from real conversations. A client had an idea she was excited about – and almost immediately followed it with, “I just don’t even know where I’d start.” So we talked it through. We untangled the idea.Looked at the pieces.Found a place to begin….
Small numbers can feel smaller online – because we can’t see the people. A view is just a number. So is a registration count. So is a little heart or a quiet click. On a screen, they can flatten quickly, stripped of context, easy to dismiss. “Only nine views.”“Only thirty people.”“Only fifty showed up.” Somewhere…
There’s a simple idea in finance that most people understand instinctively, even if they’ve never heard the term for it. Money today is worth more than the same amount of money later. Not because it’s larger – but because it has time to do something. It can earn interest. It can be reinvested. It can…
There’s a lot of pressure right now to be visible.Post more. Show up more. Say something every day. Stay in the feed. It’s not bad advice – it’s just very loud. And for some people who care about doing good work, telling the truth, and building something that lasts, that volume can start to feel…
How we search for and find information is changing faster than anyone expected. A few years ago, we would type a question into Google, click a few links, skim a couple of pages, and gradually find what we needed (maybe!). Today, AI jumps in and answers before anyone even clicks into a website. Your website…
With so much noise online, it’s easy to wonder: are websites even a thing anymore? Are they still relevant? Did we blink and the age of the website quietly ended while we were all busy posting, scrolling, and adapting to whatever the internet was doing this week? It would make sense if it had. Trends…
SEO is so important. No one will see your content without good keywords. Don’t forget the hashtags! With technology moving so quickly, it feels harder and harder to keep up. Clients ask me when it comes to content (especially for websites ) what’s the most important thing? What should I be focusing on? Bottom line?…
Sometimes you pull up your own website and think… who is this? Technically, there’s nothing wrong with it. It’s not broken, everything still functions fine. But as you scroll through it, you might find yourself making that face. The words are fine, the pages still load, but something’s… off. It just doesn’t quite sound like…
Outrageous Fortune isn’t the usual name for a tech company. But then again, this hasn’t been the usual road. The name comes from Shakespeare’s Hamlet: “Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles, and by opposing end them.” To…
Q4 is a funny season. We’re looking ahead to new goals, new plans, and fresh energy for 2026. But if you’re like most entrepreneurs, you’re also carrying a backpack full of “avoided tasks” – little extra rocks you’ve been lugging around for way too long. You know exactly what I’m talking about. It’s that task…
You’ve probably heard the phrase the only constant is change. Some people say it came from the ancient Greek philosopher Heraclitus. Others argue he never used those exact words, though his surviving fragments point in that direction. He talked about rivers, for instance: you can’t step in the same river twice, because both the water…
When people picture success – in business, in creative work, in life – it’s easy to imagine those big, energized moments. The standing ovation. The product launch. The perfect post or blog that suddenly gets all the clicks. But the truth is: motivation doesn’t show up every day. It might be helpful if it did,…
Generally speaking, in theatre, most stories follow a three-act structure or format. There’s usually a beginning, a middle, and an end. Boy meets girl. Boy loses girl. Boy gets girl back – or maybe girl moves to New York without him. The finale is what gets the fanfare and applause. But there’s a lot of…
When most people think of a website, they picture a big, polished thing — with pages and menus and maybe a shopping cart. But not everything needs to be that complicated. Some of the most useful websites I’ve built lately are just one page. Simple, elegant, helpful. Nothing to log into, nothing to buy —…