If you’re like me, there’s probably a question you know you need to ask, and maybe you’ve been putting it off. Or an email you need to send. A call you need to make. You know it’s there. You know it likely isn’t going away. It’s not that you don’t want to start the process….
I caught myself getting irritated by an email this week. Someone asked me to add information to a website… that was already there. My first reaction was, well, not kind 😄 Fortunately, I didn’t respond immediately. After a short cooling down period, I wondered if maybe I’d misunderstood what she wanted. Maybe she was looking…
Modern-day marketing can be both fun and frustrating, especially when you’re running a small business. Think about the possibilities. Today, a small business owner can share a thought, a photograph, or a short video and potentially reach thousands of people they’ve never met. There was a time when reaching an audience like that generally required…
Numbers can tell us a lot. Visitors, page views, likes, followers, opens. But the number itself isn’t always the interesting part. Sometimes a smaller audience is paying more attention. Sometimes a spike in traffic came from one unexpected place. And sometimes five visitors are exactly the five people you hoped would show up. Analytics aren’t…
As a recovering perfectionist, I had a challenge yesterday. I REALLY wanted this title on a website I was working on to have a specific underline/hover feature. And I could. Not. Make. It. Work. Well, that’s not entirely true. The link worked, the hover worked, it changed color. It was perfectly clear what would happen…