Sometimes you pull up your own website and think… who is this? Technically, there’s nothing wrong with it. It’s not broken, everything still functions fine. But as you scroll through it, you might find yourself making that face. The words are fine, the pages still load, but something’s… off. It just doesn’t quite sound like…
Outrageous Fortune isn’t the usual name for a tech company. But then again, this hasn’t been the usual road. The name comes from Shakespeare’s Hamlet: “Whether ’tis nobler in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles, and by opposing end them.” To…
Q4 is a funny season. We’re looking ahead to new goals, new plans, and fresh energy for 2026. But if you’re like most entrepreneurs, you’re also carrying a backpack full of “avoided tasks” – little extra rocks you’ve been lugging around for way too long. You know exactly what I’m talking about. It’s that task…
You’ve probably heard the phrase the only constant is change. Some people say it came from the ancient Greek philosopher Heraclitus. Others argue he never used those exact words, though his surviving fragments point in that direction. He talked about rivers, for instance: you can’t step in the same river twice, because both the water…
When people picture success – in business, in creative work, in life – it’s easy to imagine those big, energized moments. The standing ovation. The product launch. The perfect post or blog that suddenly gets all the clicks. But the truth is: motivation doesn’t show up every day. It might be helpful if it did,…
Generally speaking, in theatre, most stories follow a three-act structure or format. There’s usually a beginning, a middle, and an end. Boy meets girl. Boy loses girl. Boy gets girl back – or maybe girl moves to New York without him. The finale is what gets the fanfare and applause. But there’s a lot of…
When most people think of a website, they picture a big, polished thing — with pages and menus and maybe a shopping cart. But not everything needs to be that complicated. Some of the most useful websites I’ve built lately are just one page. Simple, elegant, helpful. Nothing to log into, nothing to buy —…
Have you ever paused — just for a half second — before sending someone to your website? Not because it’s broken. Not because it’s ugly. But because… it just doesn’t feel like you. I’ve been working with authors lately, and I’ve started to notice a pattern. These are people who know how to express themselves….
When I say the word coach, what pops into your head? Maybe someone with a clipboard and a whistle yelling “Hustle!” from the sidelines. Or maybe that one person in high school who believed in you a little more than you believed in yourself. Most of us get what a coach is when it comes…
Remember when changing your phone number meant ordering new business cards, tossing the old ones, and hoping the people you actually wanted to call you noticed? Or when getting a new headshot meant a full-on photo shoot, then paying someone to reprint the company brochure? Yeah. Me too. But thankfully, we don’t live in that…
For those of you who haven’t lived through it, one of the most intense phases in the life of a theatre production is the dreaded tech week. Once a show is selected and the team’s mostly aligned on design decisions, everyone splits off to work on their part: Throughout it all, the director and stage…
Raise your hand if you’re ready for some precedented times — had your fill of the unprecedented ones? I’m right there with you. Add to that a steady stream of uncertainty — in climate, business, health — and the urge to pull a blanket over your head can be very real.And yet… resist we must….
I was talking with a friend the other day, and she was telling me that she had submitted something she had written for publication but was a little disappointed that it had been respectfully declined. She is also a theatre person and we immediately agreed it was good she had submitted because you just never…
I have had the distinct pleasure of working with emerging author Cat Jameson this summer. She is new to publishing her work (new to publishing, not writing – apparently there is quite a bit of evidence to this fact stacked up in her closet) and she is excited to have her debut novel Chasing Shadows…
Having grown up playing in teams and working in theatre, community is something that has always been a given for me. You have people around you, and everyone is working towards a common goal, whether it is winning the game or surviving a particularly grueling rehearsal process, you have or make friends who help keep…
I have always been a goal-oriented person, so setting and achieving goals comes naturally. Or maybe it doesn’t – maybe it’s an acquired skill that I learned so early in life it’s always felt like a positive consequence. If you want A, you do B, and you’ll get A. But our world isn’t always like…
There is currently a lot of, I’ll say, conversation, surrounding websites. All web developers and designers agree on the importance of websites. That is just about where the agreement ends. Who needs a website? How many pages should it have? What should be included? Ecommerce directly within the website or is that more easily managed…
When working on websites, the importance of good pictures and artwork can’t be emphasized enough. It’s one of the first things I talk about with new clients – stock photos are ok, but originals are such a great opportunity to show style and personality. Anyway, when the time came to update my own website, I…