Both People and AI

Last week, I noticed that I’m spending less time asking, “How do I rank this page?” and more time asking, “How would someone actually ask this question?”

It’s a subtle shift, but it changes how I think about websites.

I’m finding myself looking for ways to make sites easier for both people and AI to understand – without making every website sound the same.

I don’t think the goal is to write for AI.

I think the goal is to explain what you do so clearly that both people and AI can understand it.

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