Write for Humans

SEO is so important. No one will see your content without good keywords. Don’t forget the hashtags! With technology moving so quickly, it feels harder and harder to keep up. Clients ask me when it comes to content (especially for websites ) what’s the most important thing? What should I be focusing on?

Bottom line? Good writing. There’s a rhythm and an authenticity to good writing that’s just different. Machines can’t fake it (well, not yet anyway – they’re close!). It’s what makes us stop scrolling, grabs us, and makes us actually read. Or at least skim. It’s the moment something feels clear, real, or said the way we would have said it ourselves. And that’s what I mean when I say: write for humans.

Does this mean we can ignore technology? It does not. Our job now is to build a bridge between people and machines. The algorithms aren’t the enemy; they’re just readers who need a little help understanding context. When you give them structure – clear headings, strong page titles, alt text, simple sentences – you’re not gaming the system. You’re translating your thoughts into something a crawler can read and a person can feel.

What wins online today isn’t clever keywords or endless content; it’s clarity, authority, and tone. It’s showing what you know and meaning what you say. When a page answers a real question, teaches something useful, or feels like it was written by someone who’s actually done the work, both humans and AI understand: this is trustworthy.

That’s the balance we work toward now. Structure for machines so you can be found and trusted. Write for humans so you can be seen and believed.

As we move into the next era of search – one where AI summarizes and organizes what we create – the real opportunity isn’t to try to outsmart it, but to feed it better writing. Words with intent. Sentences with shape. Ideas with purpose.

Because the best optimization strategy has really always been the same: say something worth saying. Write for humans, and the machines will figure it out.