Unintentional Friction

Last week I was reminded how easy it can be to unintentionally add friction to someone else’s problem.

Someone needed some information, and while I couldn’t really solve the problem for them, I did have something that I thought might help. So I made a little extra effort to get it to them.

They were so grateful. Like, incredibly grateful. More grateful, I felt, than my action had warranted.

It got me thinking about whether sometimes what matters isn’t just the help itself, but knowing that someone heard you and is trying to help.

That made me think about how that might show up with my clients. Sometimes someone sends me a question or tells me something isn’t working and I can take care of it right away. Other times, I need to investigate, or think about it, or I just don’t have time to deal with it right then.

But if I don’t respond until I have the answer, maybe I’ve left them wondering: Did she see it? Did it get lost? Do I need to follow up? When should I follow up?

And now, on top of whatever problem they originally had, I’ve added another little layer of friction.

So I’m trying to be better about responding even when I can’t solve the problem immediately. Sometimes all I can say is, “I got it. I can’t get to this right now, but it’s on my list.”

It doesn’t solve their original problem. But at least I’m not creating yet another one for them while they wait.

Similar Posts

  • WordCamp US 2026: ✓

    Whew! Four days, 19 official keynotes, sessions, fireside chats, and a million conversations later, I’ve been trying to distill my notes into what might be useful beyond the conference. Here are my four biggest takeaways: 1. Our jobs are changing, not ending.The future of AI isn’t in better prompts, but in better coworking. It’s learning…

  • Both People and AI

    Last week, I noticed that I’m spending less time asking, “How do I rank this page?” and more time asking, “How would someone actually ask this question?” It’s a subtle shift, but it changes how I think about websites. I’m finding myself looking for ways to make sites easier for both people and AI to…

  • Our Work in the World

    What I noticed last week: Sometimes the things that feel small to me are a really big deal to my clients. Last week, we updated a photo and created a simple graphic for a client event promotion. Technically, it wasn’t a huge project. But it gave her an easy way to share her event details,…

  • Opportunity Ready

    Last week, I noticed that not every productive week looks “productive.” There weren’t any big client wins or dramatic technology problems to solve. Mostly, I was getting ready for WordCamp US – making decisions, finishing loose ends, and trying to be intentional about how I want to spend my time there. It felt… ordinary. But…

Leave a Reply

Your email address will not be published. Required fields are marked *